6 Reasons to Support Small Business Saturday

Nov 22, 2023

small business saturdayIn a world where e-commerce giants dominate the marketplace, it’s essential to remember the importance of supporting local businesses. Small Business Saturday, an annual event that takes place on the Saturday after Thanksgiving, is a celebration of local businesses and a call to action for shoppers to prioritize them during the holiday season. Here’s a look at what Small Business Saturday is and why it’s crucial for the health and vibrancy of our communities.

What is Small Business Saturday?

Small Business Saturday was first introduced by American Express in 2010 as a response to the economic challenges facing small businesses during the recession. It falls on the Saturday between Black Friday and Cyber Monday, traditionally known for big-box store sales and online shopping extravaganzas. Small Business Saturday encourages consumers to shift their focus away from large corporations and instead spend their money at local, independently-owned businesses.

Why is Small Business Saturday Important?

1. Supporting Local Economies

Local businesses are the backbone of communities. They provide jobs, stimulate economic growth, and contribute to the unique character of neighborhoods. When you shop at local businesses, a more significant portion of your money stays within the community. These businesses often source products and services locally, further bolstering the regional economy.

2. Preserving Community Character

One of the charms of small towns and neighborhoods is their distinct character. Small businesses often reflect the culture and values of the community they serve. They add diversity to the commercial landscape, offering unique products, services, and experiences that cannot be found in large chain stores. By patronizing local businesses, you help maintain the local flavor and heritage of your area.

3. Creating Jobs

Small businesses are major employers in many communities. When you choose to shop locally, you’re directly contributing to job creation and stability. Your support helps small businesses thrive, enabling them to hire more employees and provide job opportunities for residents.

4. Personalized Service

Local business owners are often deeply invested in their communities and take pride in offering personalized customer service. They build relationships with their customers, remember their preferences, and go the extra mile to meet their needs. By shopping at local businesses, you can enjoy a level of service and care that is hard to find in larger, more impersonal corporations.

5. Environmental Impact

Shopping locally can also have a positive environmental impact. Smaller businesses often have shorter supply chains, reducing the carbon footprint associated with transportation and distribution. Additionally, they are more likely to use sustainable practices and source products locally, which can lead to a smaller environmental footprint.

6. Strengthening Resilience

Supporting small businesses helps strengthen the resilience of your community. During challenging times, such as economic downturns or global crises like the COVID-19 pandemic, local businesses are often hit hardest. By consistently patronizing these businesses, you help them weather these storms and ensure they remain a vital part of your community’s fabric.


Small Business Saturday is not just a marketing gimmick; it’s a call to action that promotes the well-being of our communities. By choosing to shop at local businesses on this special day and throughout the year, you play a crucial role in fostering economic growth, preserving community character, and supporting the local heroes who work hard to make our neighborhoods vibrant and unique. So, mark your calendars for Small Business Saturday, and remember that every purchase you make at a local business is an investment in the future of your community.

Find participating small businesses in your area.

GTM is Your Local Small Business for Payroll, HR, and Insurance

If you’re looking for a local payroll, HR, or insurance partner, look no further than GTM. Our clients enjoy a dedicated account manager, unlike the national companies who make you go through a phone tree and talk to a different service rep every time. GTM’s account managers get to know you and your business, and you have a direct line of contact. GTM also believes in giving back to our community and participating in local fundraising and charity events to support those in need. Request a free quote to see how GTM can help your business.

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