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Candidate relationship management is the process of managing the talent recruitment process from start to finish, with the goal of increasing candidate engagement and candidate experience and nurturing authentic relationships. It is more than just streamlining the recruiting process for HR. CRM is about doing the same for the candidate and creating a pleasant experience. In order to facilitate hiring, human resource managers use a candidate relationship management system to deploy a talent management strategy. Organizations that provide a positive and painless process for candidates will have an edge in attracting top talent.
In today’s highly competitive job market, a candidate relationship management system provides hiring professionals with the tools to find, nurture, and hire exemplary candidates. It allows HR to identify a pool of qualified talent and then nurtures that talent to educate them and interest them in the company so that when positions are available, there is a pool of candidates. This pool can include past candidates including ones that were runners up or turned down a position.
Key Features of Candidate Relationship Management Systems
A comprehensive candidate relationship management system has three key components: sourcing, recruitment marketing, and candidate engagement. Key features of a candidate relationship management software solution are:
- Ability to email and text candidates
- Set-up ongoing nurture campaigns to keep prospects engaged
- Build flexible career pages
- Accurately measure the performance of source-to-hire efforts
- Move interested candidates to open jobs
- Native to your applicant tracking solution or easily integrates
Benefits of Candidate Relationship Management Solutions
It stands to reason that the more engaged with a company’s brand and the smoother the candidate process, the more likely candidates will be interested in joining the organization in the future. This is the goal of a CRM solution: to create a pool of future talent with a positive brand experience with the company.
A candidate relationship management system will yield the following benefits:
- Build a positive brand image for future hires
- Decrease the time to hire
- Increase collaboration among internal team
- Move from reactive to proactive recruitment
- Save time with tools that speed the recruitment process
- Keep current and former job candidates engaged
GTM’s Candidate Relationship Management Software
GTM’s Attract and Hire solution is fully integrated with all your HR functions. You can manage data across the entire journey from candidate to employee. Human Resources can automatically post positions across multiple job boards. The candidate relationship management system makes it easy to schedule interviews with integrated calendars and share feedback through collaboration tools all built into the platform. New hires will be exposed to your company’s values and feel connected to the overall goals of the company. Convenient key metrics are available on candidate source, applicants, and applicant conversion rate to better inform your hiring strategy. With GTM’s candidate relationship management you can easily attract and retain qualified talent with a streamlined experience.
Top features of GTM’s CRM Attract and Hire:
- Post to 4000+ job boards with one click
- Automate laborious hiring tasks
- Create branded career site
- Mobile-optimized job applications for best-in-class applicant experience
- Set-up customized pre-screen candidate questions
- Continuously nurture candidates
- Effortlessly communicate to candidate with email templates, assessments, and interview scheduling
- Know the status of every candidate with internal collaboration tools
- Score candidates for quicker feedback
Learn more about GTM’s talent acquisition solution, then request a free quote for more information.
