May 2025
In today’s competitive household staffing industry, simply placing qualified nannies isn’t enough to stand out. Families have more options than ever, and agencies that go above and beyond by adding real, tangible value to their services are the ones that win long-term loyalty and trust.
If you want to grow your nanny agency and rise above the competition, it’s time to think about more than just placement — it’s time to think about protection, peace of mind, and partnership. One powerful way to deliver that is by aligning your agency with an insurance provider that understands this industry better than anyone.
Why Value-Added Services Matter
Modern families hiring a nanny want more than someone experienced and vetted — they want guidance, support, and assurance that they’re doing everything correctly. The families you serve often don’t understand all of their legal obligations as employers and how to protect themselves when employees work in their homes. That’s where your agency can step in — not only as a recruiter but as a trusted advisor.
Adding value through educational resources, compliance support, and risk mitigation services can:
- Strengthen your agency’s reputation
- Justify premium placement fees
- Increase client retention
- Generate referrals from satisfied families
How an Insurance Partnership Creates Differentiation
Partnering with an insurance agency that understands the household employment space, like the GTM Insurance Agency, allows your nanny agency to offer a seamless, added layer of protection and professionalism.
Here’s how that partnership can create value for your clients:
1. Education and Risk Awareness
Families may realize the entirety of employer responsibilities when they hire a nanny, and that brings exposure to risks like employee injuries, wrongful termination claims, or even accusations of theft.
Through your partnership, you can help families understand:
- Why they need workers’ compensation insurance
- What employment practices liability insurance (EPLI) covers
- How employee dishonesty coverage protects their household
This positions your agency as a knowledgeable resource, not just a placement provider.
2. Streamlined Access to Household Insurance
By working with a trusted partner like the GTM Insurance Agency, you can simplify the process for your families by referring them directly to experts who provide:
- Workers’ comp tailored to household employers
- Coverage for high-net-worth individuals, including umbrella policies, high-value personal possessions, vacation and second homes, and luxury vehicles
- Quick, legally compliant policy setup to meet state requirements
This concierge-style support adds convenience, and that convenience becomes a key differentiator.
3. Compliance and Peace of Mind
Families often make mistakes by hiring “off the books” or skipping required coverage. With your agency offering insurance guidance through a partner, you help them stay compliant, avoid fines, and protect their household and assets.
4. Enhanced Professionalism
When you promote risk-mitigation as part of your service, you’re signaling that your agency operates at a higher standard. You show clients that you’re not just filling jobs but helping them build legally sound, long-term employment relationships.
5. Access to Personal Insurance for Nannies
This partnership doesn’t just benefit your client families — it’s also a value-add for the caregivers you place. Through a trusted insurance provider, your nannies can gain access to personal insurance products like auto insurance, renters’ or homeowners’ insurance, and life insurance. Offering these resources demonstrates that you care about your candidates’ well-being and financial security, strengthening your agency’s reputation as an advocate for families and nannies.
Final Thoughts
The nanny placement business is about trust. The more value you bring to each client interaction — whether with expert advice, ongoing support, or access to insurance that protects their home and staff — the more you build trust and stand out in a crowded market.
By partnering with an experienced insurance agency that knows the household employment world inside and out, you’re not just adding value — you’re redefining what a full-service nanny agency looks like.
Ready to stand out? Contact Christa Nader, agency partner manager, to explore how a strategic partnership can elevate your nanny agency and provide the value your clients seek.
Remember that GTM is here for you and your families as a resource for all things concerning household payroll, human resources, benefits, and insurance. Please don’t hesitate to contact us with questions or to request information.
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