Contact: Marketing Dept.
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CLIFTON PARK, NY – October 30, 2023 – GTM Payroll Services (GTM), a Capital Region leader in payroll and human resource solutions, today announced a significant expansion of the insurance and employee benefits products and services it provides to businesses. Offered through a new affiliate, GTM Insurance Agency, GTM is further enhancing its ability to integrate essential business solutions that save companies time and money while delivering operational efficiencies.

Founded in 1991, GTM has offered workers’ compensation insurance with pay-as-you-go and robust payroll reporting options to businesses for more than two decades. The expansion of GTM Insurance Agency enables access to a wider variety of products and services utilizing local carriers, including MVP Healthcare, CDPHP, and Highmark, and national firms, such as The Hartford, Prudential, and Travelers Insurance, among others. Importantly, all of its sales, operations, and support staff – including 4 new hires – are based in the Capital Region, at the same time several area insurance agencies have been acquired by larger firms from outside the region.

“We’re delighted to expand these critical business solutions, and to deliver them with the care, commitment, and personalized service of a local firm with a 30-year history of excellence,” said GTM Payroll Services’ Founder and CEO Guy Maddalone. “By integrating payroll, HR, insurance, and employee benefits, combining our automated carrier connections and online open enrollment process to simplify business obligations, and supporting those products and services with dedicated GTM professionals who are part of our community, we can help clients create efficiencies that build their bottom line.”

Working with an array of providers, GTM Insurance Agency is able to customize business solutions to meet the unique needs of each client. That includes insurance products, from general and commercial liability to cyber/data breach and employment practice liability, and employee benefits, including health, dental, vision, and life insurance, as well as flexible spending accounts and transportation and commuter benefits.

Staffed by an experienced team of insurance professionals, the agency is headed by industry veteran Ed Catalano. With more than 20 years of extensive experience, Ed’s background includes running all aspects of an independent insurance agency as well as managing claims for several Fortune 500 insurance carriers, rotating throughout the claim center into different management roles.

“I’m thrilled to join GTM and have the opportunity to lead its new insurance affiliate,” said Catalano. “With access to multiple carriers and insurance and benefits solutions, the ability to deliver exceptional local support and service, and the foundation provided by a longtime and trusted Capital Region business, we are well-positioned to meet the needs and budgets of current and future clients.”

For more information on GTM Insurance Agency, visit


About GTM Insurance Agency

As a trusted, locally owned, and operated firm, GTM Insurance Agency is an affiliate of GTM Payroll Services and GTM HR Consulting. GTM Insurance Agency offers extensive commercial and personal liability products and services, including customized insurance options that protect businesses of all sizes and industries; tailored employee benefits packages that attract and retain top performers; and personal insurance. GTM Insurance Agency’s aim is to obtain the best possible commercial and personal coverage at a reasonable cost, reduce client risk, and deliver personalized, expert guidance. GTM also integrates human capital management technology, automated insurance carrier connections, and streamlined employee benefits enrollment and management to simplify business obligations and save clients time and money. For more information, visit

About GTM Payroll Services

Founded in 1991, GTM Payroll Services is a recognized leader in payroll, tax, insurance, and compliance services for families that employ household help; human capital management (HCM) solutions and outsourced human resources (HR) consulting services for businesses; and personal and business insurance products through the GTM Insurance Agency. GTM’s staff of more than 100 employees includes certified payroll professionals, licensed insurance brokers, PHR-certified human resource managers, employment tax experts, senior HR consultants, leave administrators, and CPAs. GTM is an isolved Network Certified Partner. The firm is SOC 1-compliant, the industry standard for client information security. GTM is an active member of the American Payroll Association (APA), Independent Payroll Providers Association (IPPA), Society for Human Resource Management (SHRM), and Professional Insurance Agents (PIA). The firm is also an accredited business with the Better Business Bureau (BBB). GTM has been featured by the Times Union and The Business Review as one of the best places to work in New York’s Capital Region. For more information, visit

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