{"id":10109,"date":"2021-08-09T09:44:35","date_gmt":"2021-08-09T13:44:35","guid":{"rendered":"https:\/\/gtm.com\/business\/?p=10109"},"modified":"2024-08-30T11:07:42","modified_gmt":"2024-08-30T15:07:42","slug":"improve-retention-what-employees-want","status":"publish","type":"post","link":"https:\/\/gtm.com\/business\/improve-retention-what-employees-want\/","title":{"rendered":"Can You Improve Employee Retention by Offering What They Want?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10110\" src=\"https:\/\/gtm.com\/business\/wp-content\/uploads\/2021\/08\/team-5614132_1920.jpg\" alt=\"improve retention what employees want\" width=\"1024\" height=\"683\" srcset=\"https:\/\/gtm.com\/business\/wp-content\/uploads\/2021\/08\/team-5614132_1920.jpg 1024w, https:\/\/gtm.com\/business\/wp-content\/uploads\/2021\/08\/team-5614132_1920-980x654.jpg 980w, https:\/\/gtm.com\/business\/wp-content\/uploads\/2021\/08\/team-5614132_1920-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>It\u2019s still too early to tell how <em>great <\/em>the \u201c<a href=\"https:\/\/mandrillapp.com\/track\/click\/30204192\/www.bbc.com?p=eyJzIjoiTlEta2luMjkxVWZJRzl6SG1QSHNRd01aUUhRIiwidiI6MSwicCI6IntcInVcIjozMDIwNDE5MixcInZcIjoxLFwidXJsXCI6XCJodHRwczpcXFwvXFxcL3d3dy5iYmMuY29tXFxcL3dvcmtsaWZlXFxcL2FydGljbGVcXFwvMjAyMTA2MjktdGhlLWdyZWF0LXJlc2lnbmF0aW9uLWhvdy1lbXBsb3llcnMtZHJvdmUtd29ya2Vycy10by1xdWl0XCIsXCJpZFwiOlwiMTYxYjBlZTg3MmIxNGQyOWFmMDY3ZmViNzFlZjIwOThcIixcInVybF9pZHNcIjpbXCIzMDMxMjIxMWM2ZWRjMDYyNmQ1OWYyMDhlMDg3ZTZkOWZhYzJmOWM2XCJdfSJ9\">Great Resignation<\/a>\u201d will be\u2014or if it even lives up to that description. True, lots of employees are considering changing jobs, but there\u2019s a world of difference between thinking about quitting and actively hunting for a new opportunity. There\u2019s no doubt, though, that employees want more out of their work life, and they\u2019re willing to fight for it or leave if they don\u2019t get it. So the best way to improve employee retention is by offering what they want.<\/p>\n<p>What more do these unsatisfied employees want? That depends. The best way to learn what your employees want is to ask them. We can\u2019t stress this enough. Check-ins with managers are an ideal time if both managers and their direct reports are comfortable having such conversations. Anonymous surveys are another option. If nothing else, conduct exit interviews.<\/p>\n<p>But while individual desires vary, they tend to fall into a few general themes: greater freedom and flexible schedules, a bigger say in the workplace culture, increased safety and security, and better compensation. Employers that can satisfy these desires have an advantage in today\u2019s job market. Let\u2019s look at each in turn.<\/p>\n<h2>Greater Freedom and Flexible Schedules<\/h2>\n<p>Most employees who have experienced the benefits of working from home <a href=\"https:\/\/mandrillapp.com\/track\/click\/30204192\/www.cnbc.com?p=eyJzIjoia2tqWjFnaF9vQ3pCSnpQYkYzeWM2QmRBWUE0IiwidiI6MSwicCI6IntcInVcIjozMDIwNDE5MixcInZcIjoxLFwidXJsXCI6XCJodHRwczpcXFwvXFxcL3d3dy5jbmJjLmNvbVxcXC8yMDIxXFxcLzA0XFxcLzIwXFxcL2hvdy1jb21wYW5pZXMtd2lsbC1oYXZlLXRvLXJldGhpbmstY3VsdHVyZS1mb3ItZnV0dXJlLXJlbW90ZS13b3JrZXJzLmh0bWxcIixcImlkXCI6XCIxNjFiMGVlODcyYjE0ZDI5YWYwNjdmZWI3MWVmMjA5OFwiLFwidXJsX2lkc1wiOltcImI2MDExZDdjYTUyZjZlNTgzOWY0Yzc2M2FjODdiZmVjMDI0ZGU3NjFcIl19In0\">want remote work<\/a> to remain an option, at least part of the time. Some appreciate being able to pick up kids from school, take a midday exercise break, or use the bathroom without anyone tracking how much time they\u2019re spending away from their workstation. Others <a href=\"https:\/\/mandrillapp.com\/track\/click\/30204192\/www.washingtonpost.com?p=eyJzIjoiekJSX0g2aHVYcHhFakJVbFc3THRUcW4zQ3JzIiwidiI6MSwicCI6IntcInVcIjozMDIwNDE5MixcInZcIjoxLFwidXJsXCI6XCJodHRwczpcXFwvXFxcL3d3dy53YXNoaW5ndG9ucG9zdC5jb21cXFwvbGlmZXN0eWxlXFxcLzIwMjFcXFwvMDdcXFwvMjRcXFwvYmxhY2std29tZW4tb2ZmaWNlLXdvcmstaG9tZVxcXC9cIixcImlkXCI6XCIxNjFiMGVlODcyYjE0ZDI5YWYwNjdmZWI3MWVmMjA5OFwiLFwidXJsX2lkc1wiOltcIjU2Nzg3MDAyNmU3ZDZmMmY2Y2UxZmUyZjc4ZmFhM2Y2ZGY2MzE1NzdcIl19In0\">feel relieved to have escaped<\/a> a workplace marked by harassment or microaggressions. Still others enjoy using their commute time for something personally rewarding or for getting work done.<\/p>\n<p>But remote work isn\u2019t the only way that employees desire greater freedom and flexibility. They also want the liberty to decide their own work schedule or at least receive their schedule in advance, the option to take time off when they need it and without worrying about a smaller paycheck, and ample opportunities to advance their career.<\/p>\n<p>Workers who feel constrained or stalled at work are less likely to stick around. And if they do stay, they\u2019re likely to feel frustrated, perhaps even resentful. Neither attitude inclines one to do their best work.<\/p>\n<p><strong>Tip<\/strong>: Talk with your employees to determine what decisions about their work and their development they can make for themselves.<\/p>\n<h2>A Bigger Say in the Workplace Culture<\/h2>\n<p>When employees at Google announced the creation of a minority union early this year, a lot of people were taken by surprise. After all, tech employees aren\u2019t exactly known for unionizing, and Google <a href=\"https:\/\/mandrillapp.com\/track\/click\/30204192\/fortune.com?p=eyJzIjoiM1hJX2tzWXM4aVBybEZnQ19nbUFkVV9UMVRNIiwidiI6MSwicCI6IntcInVcIjozMDIwNDE5MixcInZcIjoxLFwidXJsXCI6XCJodHRwczpcXFwvXFxcL2ZvcnR1bmUuY29tXFxcL2Jlc3QtY29tcGFuaWVzXFxcLzIwMTdcXFwvZ29vZ2xlXFxcL1wiLFwiaWRcIjpcIjE2MWIwZWU4NzJiMTRkMjlhZjA2N2ZlYjcxZWYyMDk4XCIsXCJ1cmxfaWRzXCI6W1wiYzc3MjZhNjRlNTdlMGYxZTkxNmYxOTVlNGYxZDE2MWM0ZWNkNDAwY1wiXX0ifQ\">is known for being a great place to work<\/a>. Some of the union\u2019s goals are what you&#8217;d expect\u2014fairer wages and more protection from harassment and retaliation. But the union also <a href=\"https:\/\/mandrillapp.com\/track\/click\/30204192\/www.wired.com?p=eyJzIjoiRlluSS1PcVd1cW4yTUZQUmd4djN4MVJpUHZZIiwidiI6MSwicCI6IntcInVcIjozMDIwNDE5MixcInZcIjoxLFwidXJsXCI6XCJodHRwczpcXFwvXFxcL3d3dy53aXJlZC5jb21cXFwvc3RvcnlcXFwvZ29vZ2xlcy1uZXctdW5pb24tYWRkcmVzc2luZy1wb2xpdGljYWwtaXNzdWVzXFxcL1wiLFwiaWRcIjpcIjE2MWIwZWU4NzJiMTRkMjlhZjA2N2ZlYjcxZWYyMDk4XCIsXCJ1cmxfaWRzXCI6W1wiYmZlNmUxNzQ1ZTkyNzFmY2QxOTJiNmE0ZDY5ODhkZjgwMzg0ZjU5Y1wiXX0ifQ\">seeks to influence<\/a> how the company conducts business\u2014and with whom. Its members want a say in how their labor is used. &#8220;As a tech employee, it&#8217;s a reasonable ask to ensure that this labor is being used for something positive that makes the world a better place,\u201d one employee <a href=\"https:\/\/mandrillapp.com\/track\/click\/30204192\/www.npr.org?p=eyJzIjoiX2JvRmpiZjBqMURFci1DZGRQSHNWM1ZWbWFRIiwidiI6MSwicCI6IntcInVcIjozMDIwNDE5MixcInZcIjoxLFwidXJsXCI6XCJodHRwczpcXFwvXFxcL3d3dy5ucHIub3JnXFxcLzIwMjFcXFwvMDFcXFwvMDhcXFwvOTU0NzEwNDA3XFxcL2F0LWdvb2dsZS1odW5kcmVkcy1vZi13b3JrZXJzLWZvcm1lZC1hLWxhYm9yLXVuaW9uLXdoeS10by1wcm90ZWN0LW91cnNlbHZlc1wiLFwiaWRcIjpcIjE2MWIwZWU4NzJiMTRkMjlhZjA2N2ZlYjcxZWYyMDk4XCIsXCJ1cmxfaWRzXCI6W1wiNGVkN2QwNTg3ZTVkNGIxMmU1YWIxODBiZjE4ZGFlMTNhMDBlM2VjYlwiXX0ifQ\">told NPR<\/a>.<\/p>\n<p>Employees at other tech companies feel similar. Two employees at Amazon <a href=\"https:\/\/mandrillapp.com\/track\/click\/30204192\/www.nbcnews.com?p=eyJzIjoiYk1SdEJISWY0cS1weFRVTE1QV2pMb3NtQ0VFIiwidiI6MSwicCI6IntcInVcIjozMDIwNDE5MixcInZcIjoxLFwidXJsXCI6XCJodHRwczpcXFwvXFxcL3d3dy5uYmNuZXdzLmNvbVxcXC90ZWNoXFxcL3RlY2gtbmV3c1xcXC9hbWF6b24td29ya2Vycy1wZXRpdGlvbi10d28tcXVpdC1vdmVyLWFudGktbGdidHEtYm9vay1zYWxlcy1uMTI3Mzg3MD9jaWQ9c21fbnBkX25uX3R3X21hXCIsXCJpZFwiOlwiMTYxYjBlZTg3MmIxNGQyOWFmMDY3ZmViNzFlZjIwOThcIixcInVybF9pZHNcIjpbXCI0YmIwM2ZhYjQ3MWIyZDczMjAxZTg3NzJjODU4ZWMwZjU0NmIyZjQ2XCJdfSJ9\">resigned in protest<\/a> recently after hundreds of employees unsuccessfully petitioned the company to stop selling a book that they said framed transgender identity as a mental illness.<\/p>\n<p>What these employees want is cultural fit. They want their work and their workplace to align with their beliefs and values. They\u2019re willing to leave if the workplace culture doesn\u2019t suit them, but they also believe the culture isn\u2019t only the employer\u2019s to define. As they see it, the culture belongs to them, too. And some of them will organize protests, perform walkouts, and engage in other forms of concerted activity in an effort to influence the workplace culture.<\/p>\n<p><strong>Tip<\/strong>: Consider whose values take priority in your workplace. Does culture come from the top down or is it a collaborative effort? If employees don\u2019t feel comfortable expressing their opinions about what the culture is and what it should be, what could you do to reassure them and encourage fruitful discussions?<\/p>\n<h2>Increased Safety and Security<\/h2>\n<p>The COVID pandemic has shined a painfully bright light on workplace health and safety practices\u2014or lack thereof. COVID-related risks and violations <a href=\"https:\/\/mandrillapp.com\/track\/click\/30204192\/www.osha.gov?p=eyJzIjoialRDTll3YmxIajR0cl9hcXhtVXRNeG5URGdnIiwidiI6MSwicCI6IntcInVcIjozMDIwNDE5MixcInZcIjoxLFwidXJsXCI6XCJodHRwczpcXFwvXFxcL3d3dy5vc2hhLmdvdlxcXC9uZXdzXFxcL25ld3NyZWxlYXNlc1xcXC9uYXRpb25hbFxcXC8wMTA4MjAyMVwiLFwiaWRcIjpcIjE2MWIwZWU4NzJiMTRkMjlhZjA2N2ZlYjcxZWYyMDk4XCIsXCJ1cmxfaWRzXCI6W1wiMWVjNmRjMWIyZTQ0YWI0ODk2MjA0NzRhODczZmIyZTlhNjk1OWUyY1wiXX0ifQ\">abound<\/a>. \u00a0According to a study from the University of California, San Francisco, five professions <a href=\"https:\/\/mandrillapp.com\/track\/click\/30204192\/www.cnbc.com?p=eyJzIjoibTg3NnBTWjJWaHFGbmVtOTU5YjRuM0pjZ2EwIiwidiI6MSwicCI6IntcInVcIjozMDIwNDE5MixcInZcIjoxLFwidXJsXCI6XCJodHRwczpcXFwvXFxcL3d3dy5jbmJjLmNvbVxcXC8yMDIxXFxcLzAyXFxcLzAyXFxcL2pvYnMtd2hlcmUtd29ya2Vycy1oYXZlLXRoZS1oaWdoZXN0LXJpc2stb2YtZHlpbmctZnJvbS1jb3ZpZC1zdHVkeS5odG1sXCIsXCJpZFwiOlwiMTYxYjBlZTg3MmIxNGQyOWFmMDY3ZmViNzFlZjIwOThcIixcInVybF9pZHNcIjpbXCIyZjViNjUzYWRlYjFmM2RmNGE5MmE1NWU4YTdlZDRhM2Q2Njg3MjU1XCJdfSJ9\">saw an increase in mortality rate<\/a> higher than 50 percent: agricultural workers, bakers, construction laborers, line cooks, and line workers in warehouses were most at risk.<\/p>\n<p>With health and safety on most people\u2019s minds, there\u2019s a big demand for work that\u2019s physically and mentally healthy. Most employees don\u2019t want a job that puts them in danger of getting a serious illness or causes them psychological harm. Workers want to feel safe, and they\u2019re <a href=\"https:\/\/mandrillapp.com\/track\/click\/30204192\/www.bbc.com?p=eyJzIjoiTlEta2luMjkxVWZJRzl6SG1QSHNRd01aUUhRIiwidiI6MSwicCI6IntcInVcIjozMDIwNDE5MixcInZcIjoxLFwidXJsXCI6XCJodHRwczpcXFwvXFxcL3d3dy5iYmMuY29tXFxcL3dvcmtsaWZlXFxcL2FydGljbGVcXFwvMjAyMTA2MjktdGhlLWdyZWF0LXJlc2lnbmF0aW9uLWhvdy1lbXBsb3llcnMtZHJvdmUtd29ya2Vycy10by1xdWl0XCIsXCJpZFwiOlwiMTYxYjBlZTg3MmIxNGQyOWFmMDY3ZmViNzFlZjIwOThcIixcInVybF9pZHNcIjpbXCIzMDMxMjIxMWM2ZWRjMDYyNmQ1OWYyMDhlMDg3ZTZkOWZhYzJmOWM2XCJdfSJ9\">leaving jobs<\/a>\u00a0where they don&#8217;t.<\/p>\n<p><strong>Tip<\/strong>: Following all recommended safety precautions is a lot to keep track of, but it\u2019s also just the bare minimum. Make sure your employees also feel safe\u2014physically and psychologically. Listen to any concerns they have and do what you can to address them.<\/p>\n<h2>Better Compensation<\/h2>\n<p>The desire for higher pay, additional benefits, on-the-job training, and financial relief are by no means new. But right now, in certain industries, employees have the leverage to demand better compensation. In response, employers in these industries are advertising signing bonuses, $15 an hour minimum pay, and other attractive forms of compensation.<\/p>\n<p><strong>Tip<\/strong>: Develop a compensation strategy that\u2019s responsive to fluctuating costs of labor.<\/p>\n<p>Engagement is also a key factor in employee retention. <a href=\"https:\/\/gtm.com\/business\/what-we-offer\/human-capital-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">isolved<\/a>, our human capital management solution, <a href=\"https:\/\/gtm.com\/business\/what-we-offer\/isolved-employee-engagement\/\">simplifies engagement<\/a> with useful tools like social engagement, idea sharing, continuous feedback, notifications and alerts, and collaboration across the entire organization.\u00a0<a href=\"https:\/\/gtm.com\/business\/hcm-demo-request\/\" target=\"_blank\" rel=\"noopener noreferrer\">Request<\/a> a quote today to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good way to improve retention is to give employees what they want. How to know what your employees want? Ask them.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[266],"tags":[154,101,129],"post_folder":[],"class_list":["post-10109","post","type-post","status-publish","format-standard","hentry","category-consulting-services","tag-employee-engagement","tag-retention","tag-turnover"],"_links":{"self":[{"href":"https:\/\/gtm.com\/business\/wp-json\/wp\/v2\/posts\/10109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtm.com\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtm.com\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtm.com\/business\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/gtm.com\/business\/wp-json\/wp\/v2\/comments?post=10109"}],"version-history":[{"count":3,"href":"https:\/\/gtm.com\/business\/wp-json\/wp\/v2\/posts\/10109\/revisions"}],"predecessor-version":[{"id":10113,"href":"https:\/\/gtm.com\/business\/wp-json\/wp\/v2\/posts\/10109\/revisions\/10113"}],"wp:attachment":[{"href":"https:\/\/gtm.com\/business\/wp-json\/wp\/v2\/media?parent=10109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtm.com\/business\/wp-json\/wp\/v2\/categories?post=10109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtm.com\/business\/wp-json\/wp\/v2\/tags?post=10109"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/gtm.com\/business\/wp-json\/wp\/v2\/post_folder?post=10109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}